I'm a designer who learned to build.

I learned graphic design in 2020, which turned into designing for social media, which turned into making the content myself. After a while that became running content and marketing for clients, and I did that for about five years.

I've actually done this work, rather than read about it. That matters more than it sounds, because it means I'm not guessing at what a messy workflow feels like from the outside. I know which bits people quietly dread.

In late 2025 my Instagram account was deleted, and I moved my attention over to building instead. I had tried making an AI content product once before and abandoned it, because the technology simply wasn't good enough at the time. By then it was, so I tried again, and that became Reshaper AI. I have kept building things around the problems I run into ever since.

AI is just a tool, and most of the interesting work happens before you pick one. The hard part is working out what should exist in the first place.

So I start by looking for the parts of your week that drag. The jobs everyone puts off, or the ones that get done badly because nobody has time to do them properly. Sometimes the answer is a whole product, sometimes it's a small tool that takes an afternoon, and every so often it turns out to have nothing to do with AI at all.